Nike: The Next Wave

By Wieden+Kennedy Shanghai.

You don’t have to do it for the glory.
You don’t have to do it to be famous.
You don’t have to do it for the boys.
It doesn’t matter how you do it or where you do it.
You don’t have to do it right.
You don’t have to do it like this.
Or do it like this.
Or do it like that.
You don’t h ave to do it for the attention.
You don’t have to do i t great.
You don’t have to do it like anybody else.
Or do it like you’ve done before.
We never said to do any of this.
All we said was, “just do it.”

Screen Shot 2016-08-27 at 6.01.33 PM

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